Google’s New Mobile Index is coming & what it means for your website
Google has announced that it will be releasing its new mobile index and it’s here to revolutionize search results which allow mobile users to view superior and fresher content. A search engine index is a collection of information that search engine unveils, directly through links when crawling the web. While initially, Google was crawling from the desktop version, it is now mixing things up and moving towards a mobile browser view.
This change will allow search listings to be ranked according to the mobile version of the content, and overall a very positive response has been seen by Google users.
So what’s new?
As the number of searches increases on mobile, this creates a vital opportunity for Google to index it and utilize the results to distinguish their users, or mainly the ones who do searches through mobiles. Even if you don’t have a mobile website, Google will just crawl the desktop version as a replacement, and rank your site none the less.
Moving from the obsolete URL desktop version, this new change will undoubtedly help website users and developers.
When will this change be implemented?
While no fixed timeline has been posted for the change, Google does plan on testing its mobile index before implementation, so perhaps users may have to wait for a few months. Hopefully, if things go smoothly, then Google may push the release date a bit earlier, and according to a reliable source, Google will continue to release this version out to more searches over a span of time if their testing process goes well overall.
How will this impact ranking for Website owners?
Perhaps the most crucial question asked for site owners at the moment is whether this change will prove to be beneficial or disastrous. More importantly, how will this impact the ranking of their websites overall? Gary Illyes and Paul Haahr from Google have confirmed on numerous occasions that this change will not affect overall rankings very drastically.
While a minimum change is to be expected, this too can be a false positive and nothing can be said for sure till the new index is released. Google employees are working diligently to make sure that website owners see no substantial impact after the implementation of their index.
How can the mobile index benefit website users?
The new search index will overall significantly augment the experience and feel of the web for its user. As technology improves, more and more people can now access the internet straight through their phones. It means majority will not be using desktops for their websites, and Google is just keeping up with this change.
Moreover, expandable content such as those hidden in tabs was previously not considered to have a substantial effect on the desktop index, however, on the mobile version, Google is claiming that these expandable contents would be given a complete weight in case they have been added to improve user experience as a whole.
Will only mobile friendly websites benefit from this?
Unfortunately, Google has claimed that certain sites that do not produce mobile friendly content will probably not fare well or rank well on the index. In this new index, even desktop content is indexed and utilized to prepare overall ranking for the website through both desktop and mobile listings. This ranking is done through a mobile friendly ranking system, and it indirectly boosts content for mobile listings. So in essence, this part may thwart less mobile friendly material from doing too well.
Where will the ranking signals originate from after this change?
So according to Google, the ranking signals will come from the mobile version, not the desktop one, contrary to the case before. Both the desktop and the mobile version will be ranked according to the signals Google receives by crawling the site through the mobile version.
It means that the speed of the page can determine the ranking of your mobile site in addition to your desktop site on Google. Is this bad news for slow websites? You bet.
Another thing Google plans on focusing on it the title of your website, H1s, tags and other content that is amalgamated from your mobile version. They will then use all of these for your desktop site ranking. It means that the success of your desktop website will now be in the hands of your mobile site, so improving user experience, speed and content are crucial for website owners now.
Is Google downright diabolical for putting your desktops sites future in the hands of the mobile version? Far from it, in fact, Google is very insightful, they know that more and more website users will switch to mobile viewings in the future and it is preparing you for just that change.
What will happen to links and rankings?
It is by far the most primary concern for all website owners, the future of their links and rankings. Most users have cited their concerns that mobile content has fewer links and less content than the desktop version. From their experience, Google has heavily relied on content and links for creating the overall ranking of their websites so if links and content are affected, wouldn’t the ranking also suffer?
Google has addressed this concern and cited that they are still in the testing process and trying to make this new change as seamless as possible for website owners. There is a possibility that they’ll introduce changes that could overcome this drawback; however, nothing certain can be said as of yet.
Will Google’s new mobile index be a godsend for website owners or a catastrophe? Only time will tell. Overall, however, a very positive attitude is seen from people through Twitter, Facebook, and other social media outlets. While some users are anxious about their content being reduced on mobile versions due to the site, they are overall optimistic about the new change and are waiting to view it before making any big claims.
Found this post helpful? Share it Now!
See SEO Hero’s Google Ranking Signals for 2017.
Copyright © 2016-2017 HowToBeAnSEOHero.com